MMH JAPAN MMHJAPAN Co., Ltd.Cross-Border Business
ON AIR / Cross-Border Live Entertainment

From Japan to Asia.
From Asia to Japan.
Creating excitement across borders.

J-LIVE TOKYO, run by our Entertainment Division, is a next-generation cross-border livestreaming talent agency for creators who want to thrive on the stage of Japan and Southeast Asia.

MMHJAPAN The company that knows the people of Southeast Asia best — and works with them to make hiring and sales happen for Japanese companies.
STEP 1Know→STEP 2Meet→STEP 3Make It HappenThis page: "Make It Happen" = Create excitement
Market / Southeast Asia × Japan
JPY 32 trillion

Social media online market (6 countries combined)

The TikTok Shop market in the five major Southeast Asian countries is approx. JPY 6 trillion, 45 times that of Japan. TikTok has 390 million users there, and growth is far from over: the opportunity keeps expanding. J-LIVE TOKYO is a "challenger" taking on this huge market, powered by the dreams and hopes of its livestreamers and talent.

South KoreaJPY 18.8 trillion
IndonesiaJPY 4.5 trillion
ThailandJPY 3 trillion
VietnamJPY 2.5 trillion
PhilippinesJPY 2 trillion
JapanJPY 1.5 trillion

Social media online market size by country. The Philippines figure is our own estimate.

Cross-Border Map / Countries

With Japan as the hub, two-way connections with 5 countries.

J-LIVE TOKYO serves as the hub linking Japan, Indonesia, Vietnam, Thailand, the Philippines and South Korea, connecting each country with the Japanese market. Accounts of Japanese creators reach users in Southeast Asia, and accounts of Southeast Asian creators reach users in Japan.

Japan / TOKYO HUBIndonesiaVietnamThailandPhilippinesSouth KoreaJapan ⇄ 5 countries: Japanese creators to Southeast Asia, Southeast Asian creators to Japan. Two-way cross-border promotion.
Japan (HUB)IndonesiaVietnamThailandPhilippinesSouth Korea
What We Do

Becoming the hub of borderless entertainment.

Going beyond the streaming app itself, we produce an all-round environment where creators can focus 100% on self-expression.

01

Two-way cross-border promotion

Japanese creators reach users in Southeast Asia, and Southeast Asian creators reach users in Japan. We help creators win fans across borders.

02

Direct access to media and events

We approach TV stations, media outlets and top influencers across Southeast Asia. Appearances at events in each country are also possible.

03

Data-driven streaming strategy

We analyze streaming trends and platform characteristics in each country to maximize growth based on data, not gut feeling.

04

Reliable back-office support

Multilingual support, plus legal and tax advice overseas. Supporters who share your background stay by your side, so you can feel at ease even in an unfamiliar country.

J-LIVE SHOW

Creating "a reason to go live" and "a reason to watch now."

J-LIVE SHOW provides a "theme" every month. This official program segment works in two stages: build a "foundation" through everyday streams, then "ignite" it with battles.

Normal Stage / Everyday & Retention

Building the foundation

With a monthly theme, you can go live today with no special preparation. Daily conversations with listeners add up, growing your fan base.

  1. Themes provided
  2. Easy, casual streaming
  3. Everyday touchpoints add up → active rate↑
Special Stage / Excitement & Revenue

The spark

Gather support through themed streams during the event period, then a tournament-style gifting battle decides No. 1. The shared goal of "sending him/her to Japan" brings in high-value gifts.

  1. Show your appeal on the theme
  2. Gifting battles
  3. Cross-border rewards (invitation to Japan, right to appear at overseas events) → gifting↑

PLAN LINEUP / 4 Programs Now Running

A streaming program showcasing the streets of the creator's home country
NORMAL / Foreign livestreamers

Discover My Hometown ― Show Us Where You're From ―

Introduce your home country's culture, local food and the charm of your town. Followers get to "travel abroad without leaving home."

Japanese livestreamer showcasing the charms of their hometown
NORMAL / Japanese livestreamers

Discover Local Charm! Hometown Relay

Introduce niche local spots, regional food and dialects. It sparks passionate support from listeners who share your hometown.

Battle program themed on Japanese food
SPECIAL / Foreign livestreamers

Sushi King / Queen Championship

Win viewers over on the themes of "sushi" and "your favorite Japanese food." The champion is decided in a tournament-style gift battle.

Winner's prize: an invitation to Japan + the right to livestream from a famous sushi restaurant, booked out exclusively for the winner
Battle to join a Japanese festival in Southeast Asia
SPECIAL / Japanese livestreamers

Southeast Asia Fever! Battle to Join Indonesia's Japan Festival

Compete on the themes of "Southeast Asian culture" and "promoting Japanese culture overseas" to win the one spot to go abroad.

Winner's prize: official participation in Indonesia's "Japan Festival" + on-site livestreaming rights
J-LIVE CALLTalk directly with your favorite creatorCOMING SOON
J-LIVE SHOPBuy original merch from your favorite creatorCOMING SOON
J-LIVE TICKETPresale tickets for live shows featuring your favorite creatorCOMING SOON
Sakura-Zemi | Entertainment Class

Where what you love becomes your work: the Entertainment Class.

"Livestreamers" who connect with the world through streaming, and "talent" who shine on stage and screen. Attached to J-LIVE TOKYO, this training program polishes each person's individuality on a foundation of Japanese mindset, courtesy and discipline (MICHIKO 33), and supports you end to end, right up to a system that lets you keep working long after your debut.

COURSE 01 | LIVER

Livestreamer Course

With just a smartphone, the world is your stage. Focusing on TikTok LIVE and live commerce, we train "streaming pros" who grow their fan base and earn through daily streams.

COURSE 02 | TALENT

Talent Course

From MC work and modeling to events and brand ambassador roles. We turn each person's unique appeal into expressive power that shines on stage.

COURSE 03 | LANGUAGE

Language & Communication Class

Learn practical Japanese and other languages that truly "get across" in real streaming and stage settings, such as replying to comments and MCing, blended with entertainment.

Pickup Livers / Our Talent

J-LIVE TOKYO's livestreamers, active across borders.

Talents of Japan

Registered talent: Japanese

Top livestreamers sharing Japanese culture with Asia. With performance skills honed in Japan, they captivate fans overseas.

See our Japanese talent ↗
Talents of Asia

Registered talent: International

Bilingual streamers who bridge Southeast Asia and Japan, connecting two markets: their home country and Japan.

See our international talent ↗
How to Join / From Application to Debut

No surprise contracts, ever.

We start only after explaining all the terms in an interview and making sure you're fully on board. Before any contract, we always explain compensation, costs and activities in writing.

Submit the application form

No resume or streaming experience needed. Beginners are welcome.

Online interview

Tell us what you love and what your goals are. We'll also carefully explain the contract terms and how compensation works.

Training

In the Entertainment Class, active creators teach streaming skills, talk and languages.

Debut & start your activities

Debut mainly on TikTok LIVE, with ongoing support to win fans in both Japan and Southeast Asia.

Can I apply with no streaming experience?

Yes. Many of our livestreamers started with no experience. Our in-house training program, the "Entertainment Class," trains you end to end, from streaming skills and talk to languages.

Are there any fees to apply or join?

Applying and interviews are free. Compensation structure and terms after joining are always explained in writing during an interview before any contract, and we proceed only once you're satisfied.

I'm a foreign national. Can I still apply?

Absolutely. We have multilingual staff ready to support you, and we can also answer questions about residence status (visas) at your interview.

We're a company and would like to commission livestreaming or live commerce.

We handle everything in one stop, from planning and casting to running the streams and analyzing and improving based on actual sales data. For corporate services, see the Nippon Brand Division.

Get Started

Across borders, together.

Whether you aspire to become a talent or are a company looking for a business partner, J-LIVE TOKYO opens the door to your next stage. Contact: info@jlive.tokyo

Apply now ↗ J-LIVE TOKYO official site ↗