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J-LIVE HQ / Nippon Brand Division ― Sales support for Japanese products

Take your products to the world.
"Only big companies can sell overseas" —
is that why you've given up?

The era of selling it yourself, without relying on an agency, has arrived. Start with the overseas-expansion "Test Drive," HONNE OF ASIA (a private 90-minute session for your company, from JPY 50,000 per session), and a year from now, livestreamers across Southeast Asia will be selling your products. Between each of the 5 steps, you decide whether to proceed or stop. The data stays with you.

See HONNE OF ASIA ↓ See the 5 steps (overview) HONNE OF ASIA page (details & online application) ↗
MMHJAPAN The company that knows the people of Southeast Asia best — and works with them to make hiring and sales happen for Japanese companies.
STEP 1Know→STEP 2Meet→STEP 3Make It HappenThis page: "Make It Happen" = Sell
Our Slogan

No more relying on agencies —
the era of selling it yourself is here.
Together with the people of the countries that buy,
we work magic on Japanese products —
build together, sell together!

For companies setting up locally and for companies selling overseas from Japan alike, the "bridge" between Japan and Asia, which began with education, carries your products. Contracts explicitly state that the follower base and customer lists belong to your company. Actual sales data remains your company's asset.

5countriesTikTok agency licenses
8locationsAccredited local schools (6 countries)
Approx. 1,800peopleCumulative talent track record
Approx. 500companiesCompanies using our services
A livestreamer streaming live on a smartphone
Flagship product / Honne of Asia

Before you invest seriously,
meet local people in Asia.

For products, sales approaches, and finding FC partners, there is the overseas-expansion "Test Drive"; for finding talent, the foreign-talent hiring "Meet & Greet." Meet identity-verified (VERIFIED) locals directly in a private 90-minute online session for your company. No travel, as soon as 7 days after payment is confirmed, from JPY 50,000 per session (excl. tax).

✓ VERIFIED

HONNE OF ASIATHE TRUE VOICE OF ASIA

JPY 50,000(excl. tax)and up — test whether your products can sell overseas.
Private 90 min / Online / Interpreter included / In as little as 7 days

Whether you are setting up a company locally or selling overseas from Japan: if you have ever wondered, "How would our products do in Asia?", now is the time to start asking Asia.

Service Concept

Not conventional "market research"

Not attribute data, but the named human beings behind it. It is a service for meeting people, not for looking at markets.

✓ Verified

You can see who said it

Real consumers and livestreamers with visible identities — you know their faces, names, and lifestyles. Not an anonymous survey.

Real

Unvarnished, first-hand information

Ask "Would you want it?" or "At what price?" and get raw answers that have not been filtered through an agency.

People

Not just data — the people stay with you too

Your interactions with the people you meet are recorded in JPORTAL and carried over into steps ③–⑤ as "people who sell" and "partners."

Track Record

Over 1,000 online meetings held between Japanese companies and local people.

HONNE OF ASIA condenses that operating know-how into a 90-minute session dedicated to your company. Not only young people but their families, too, take part as "one of the consumers."

1,000+online meetings held

What you can do, at a glance.

Here are a few examples of what you can do in a 90-minute online session dedicated to your company.

Hear what local people really think

Hear what local people really think

Do "the people you want as buyers" want it? At what price?

Work out how to sell, together

Work out how to sell, together

"Livestreamers who sell" propose sales pitches in the local language

Have local people actually try it

Have local people actually try it

They unbox and use products sent in advance and share their impressions on the spot

Pricing plans All you choose is who to meet.

90 min per session, online, interpreter included, excl. tax

"Test Drive": Product edition3 potential buyers

Ask directly whether they want it and at what price they would buy
JPY 50,000 / session
"3-session set"JPY 120,000

"Test Drive": Sales Strategy edition3 sales pros

Create local-language sales pitches and presentation together
JPY 70,000 / session
"3-session set"JPY 160,000

"Test Drive": FC Partner edition3 FC candidates/business owners

Present your FC concept and terms directly and gauge the response
JPY 100,000 / session
"3-session set"JPY 240,000

"Meet & Greet": Hiring editionUp to 5 job seekers

Meet before the interview. Zero placement fee, even when you hire
JPY 80,000 / session
"3-session set"JPY 190,000
Most popular!

"3-session bundle ticket"

One session each: Product → Sales Strategy → FC Partner edition (JPY 220,000 → save JPY 40,000; valid for 6 months)
JPY 180,000 excl. tax

No preparation needed: just send your proposal, images and videos.
* If you ship products to the local market in advance, shipping is charged separately at cost. * All deliverables belong to your company. * For the Hiring edition, residence (visa) procedures, travel costs and dedicated training are charged separately.

Even deciding to "stop"
is a big win when it costs one session at JPY 50,000.

Save the big spending until you've seen the answer.

5 target countries ― social commerce (SNS SHOP) market size (reference)Without leaving Japan, a company president can ask "the people who will buy" in 5 Asian countries.

Indonesia / Population approx. 280 millionJPY 4.5 trillion
Vietnam / Population approx. 100 millionJPY 2.5 trillion
Philippines / Population approx. 120 millionJPY 1.5 trillion
Thailand / Population approx. 72 millionJPY 3.0 trillion
South Korea / Population approx. 52 millionJPY 18.8 trillion
5-country totalJPY 30.3 trillionApprox. 20x Japan (JPY 1.5 trillion)

* Figures show the overall social commerce market size in each country (approximate figures from public statistics and internal data, 2024–25), not the scale this service can reach directly. Population figures are approximate 2025 estimates.

JPORTAL by M intelligence / Provided by the Intelligence Business, Corporate Planning Headquarters

Look up in advance who you can meet at HONNE OF ASIA.

A "directory of people you can meet" covering "workers," "buyers," "sales pros" and "partners" in 5 Southeast Asian countries, presented not as a name list but with identity verification, activity history and track records (free to browse). It is operated by the Corporate Planning Headquarters' Intelligence Business, "M intelligence", and corresponds to step ① "Find" of the 5 steps of overseas expansion.

* Prices are per 90-minute online session, excl. tax. "Test Drive" sessions (Product, Sales Strategy and FC Partner editions) normally include 3 participants; the "Meet & Greet" (Hiring edition) includes up to 5.

* Registration opens first in Indonesia and will expand to Vietnam, Thailand, the Philippines and South Korea in turn. Talent search works as advertising listings, with no fees tied to results or headcount. Selection and hiring decisions are made by the company and the candidate. Operated by: Nippon Brand Division, J-LIVE Business Headquarters, MMHJAPAN Co., Ltd.

4 Walls / Solutions by challenge

The "4 walls" of overseas expansion, and how HONNE OF ASIA solves them

Instead of looking at market data, meet "local people with names and faces." No travel, 90 minutes online, matched to each wall.

WALL 1Product development and pricing
"We don't know whether our products or prototypes suit local tastes and price expectations..."
"Test Drive": Product edition

Pre-validating product appeal and acceptable price

Present prototypes or materials and get candid answers from 3 local consumers on whether they "want it" and "at what price they'd buy." A risk hedge before listing or selecting products.

"We learned the real local sense of price before selecting, and avoided wasted investment!"
WALL 2Sales and promotion
"We don't know which 'selling messages and presentation' fit the local language and culture..."
"Test Drive": Sales Strategy edition

Killer phrases crafted with local "sales pros"

3 local online-sales pros (livestreamers, etc.) take part and directly propose local sales pitches that go viral on TikTok Shop and elsewhere.

"Direct proposals from local sales pros gave us repeatable sales know-how."
WALL 3Experience and usability
"We want to see how it actually feels to use, and real reactions when it's unboxed..."
Product edition + advance shipping

Real-time unboxing test

Ship products to the local market in advance, then have them opened, tasted and tried in real time during the online session. Capture facial expressions, honest impressions and points for improvement on the spot.

"Their faces at the moment of unboxing and their honest words turned directly into our improvement points."
WALL 4Local partners and FC expansion
"We want to find owners or partner candidates who will spread our brand locally..."
"Test Drive": FC Partner edition

Direct dialogue with local businesses and FC candidates

Bring together local entrepreneurs and business owners eager to go independent, and present your FC concept and business model directly. Assess their enthusiasm and fit online.

"We talked directly with independent-minded local people and got a real feel for them as future FC owner candidates!"
NEW

Foreign-talent hiring "Meet & Greet."Meet local people who want to work in Japan, before the interview (Hiring edition)

With Specified Skilled Worker (SSW) status, companies can now hire Southeast Asian talent directly. But finding "the right fit for your company" is hard. Based on your job posting, we gather up to 5 local people who want to work in Japan, and you meet them directly in a 90-minute online session. Use it for a pre-interview chat or the formal interview.

JPY 80,000 / session (excl. tax)"3-session set": JPY 190,000
90 minper session, online
Up to 5participants
Zero placement feeeven when you hire

1Gathered to match your job posting

You provide a separate job posting describing the role, work location, conditions and ideal candidate, and we select up to 5 matching candidates from our local school (ALEAD SCHOOL) network.

2For pre-interview chats or formal interviews

Use it as a pre-interview (casual chat) where you see candidates in their native language, or as the formal interview that decides whether to hire. The local school handles interpreting and facilitation; you simply ask questions in Japanese.

3Candidates with verified identities = VERIFIED

Participant profiles (photo, name, age, education, work history, Japanese level) are shared at least 3 days in advance. Afterward, we deliver an interview report, the recording and a candidate list.

* Because you hire directly, there is zero placement fee upon hiring (residence (visa) procedures, travel costs and dedicated training are separate). Hiring decisions and employment terms are up to your company. * The 3-session set can be used either to "meet different candidates each time" or to "interview the same candidates in stages (pre-interview → formal interview → final)."

Go to the "Meet & Greet" (Hiring edition) page ↗

Two "3-session set roadmaps" to choose from

Three-step paths to choose from based on your goal. For pricing, see the pricing plans above.

★ "3-session bundle"Step-up type

Session 1Product editionWill it sell?
▶
Session 2Sales Strategy editionHow to sell it
▶
Session 3FC Partner editionWho to partner with

"Will it sell? ➡ How to sell it ➡ Who to partner with" all in one go. JPY 180,000 (valid for 6 months).

★ "3-session set"Deep-dive and improvement type

Session 1Same editionFeedback
▶
ImproveImprove the productApply changes
▶
Sessions 2 and 3Re-testGain confidence

The same edition three times: a deep-dive approach where you improve based on feedback from session 1, then reconfirm in sessions 2 and 3. For the Hiring edition, it becomes a staged interview process.

How to apply

  • Payment is due within 5 days of signing the application form (the application is complete once payment is received).
  • Sessions can be held as soon as 7 days after payment is confirmed. The participant profile sheet is shared at least 3 days beforehand.
  • Schedule changes are accepted up to 3 business days before the session. The 3-session set is valid for 6 months from the application date.
  • 5 target countries: Indonesia / Vietnam / Philippines / Thailand / South Korea. Facilitation, interpreting, participant selection and translation are handled by the local schools.
  • Deliverables: meeting reports, recordings, assessment reports, etc. (for the Hiring edition, interview reports and candidate lists) all belong to your company.

LP (details and online application) / Application form

For details and online application, visit the dedicated LP. The application form (Word/PDF) is on the application page. For the session flow and deliverables, see the User Guide.

www.jlive.info/hoa ↗Download application form ↗

Contact: info@mmhjp.jp (Nippon Brand Division, MMH JAPAN Co., Ltd.)

A one-year story / 5 steps of overseas expansion

One year from now, livestreamers across Southeast Asia
will be selling your products.

Find them on JPORTAL, meet them through HONNE OF ASIA, and sell directly yourself: a "one-year story." Between each step, you decide: "go ahead / improve and re-test / stop." If there's no traction, it ends there, and you keep the data.

PROLOGUEThe reasons you gave up are no longer reasons.

Leaving it to agenciesSell directly yourselfThe data belongs to you
Investing tens of millions of yenFrom JPY 50,000Step by step, stop anytime
Worried about laws and religionDouble-checked by our Japanese-speaking back officePharmaceutical law, halal, platform rules
No one who can sellTrain your own sellers at local schoolsA class dedicated to your company

STORYFrom "Find" to "Sell" in 5 steps.

Left = step and timeframe / Right = what to do and cost / ◆ = go, improve or stop decision
① FindFree, anytime
STEP 1 ― First, look

See the people you can meet, first

On JPORTAL, browse identity-verified "buyers," "sales pros" and "partners," filtered by country and role (free to browse, no login required).

FreeJPORTAL by M intelligence
② Meet and verifyStage 0, 90 min
HONNE OF ASIA
STEP 2 ― Meet and verify (Go/No-Go)

HONNE OF ASIA (overseas-expansion "Test Drive")

Meet people who will buy (Product edition), sales pros (Sales Strategy edition) and FC candidates (FC Partner edition) in a 90-minute online session dedicated to your company. Available as soon as 7 days after payment is confirmed. The "3-session bundle" of Product → Sales Strategy → FC Partner edition is the fastest route.

From JPY 50,000Single ticket / "3-session bundle ticket" JPY 180,000
② Meet and verifyOctober–November 2026 (optional)
Jak-Japan Matsuri
STEP 2 ― Test with a crowd (optional)

Test with 40,000 local Japan fans

Exhibit at "Jak-Japan Matsuri 2026" in Jakarta. Back up the honest feedback you heard in meetings with visitors' reactions.

From JPY 500,000JJM2026 exhibition
GATE 1Did you hear "I want it" and "at this price"?If not, it ends here. You keep the assessment report and data.
③ Test smallStage 1, 1–3 months
Test sales
STEP 3 ― Sell small

Local livestreamers actually try selling your products

Livestreamers you met in ② run test sales on TikTok Shop. Verify sales performance, pricing and sales pitches with real numbers.

From JPY 450,000Test sales, 3 months
GATE 2Did it sell in a way that shows a path to profitability?Make the full investment only after seeing this answer.
④ Build the setupStage 2, 3–6 months
Building the setup
STEP 4 ― Build the setup

Plan and prepare a local sales setup

Launch a local entity, logistics and staffing. Sellers are not outsourced but trained in-house at local schools (see below).

From JPY 300,000/monthLaunch support
In parallel with ④–⑤

Establishing your company's overseas livestreamer training class (set up at a local school)

We set up a class dedicated to your company within a local school (ALEAD SCHOOL). Japanese instructors teach your company's philosophy, product knowledge, advertising-expression rules, and the Way of the Livestreamer, developing dedicated livestreamers, managers, and video creators (capacity: 100 per class).

Year 1: from JPY 6 millionYear 2 onward: from JPY 300,000/monthCost-effectiveness (50 active livestreamers × 3 years): outsourcing JPY 360 million / dedicated class JPY 74.7 millionDifference: approx. JPY 285.3 million (approx. 4.8x)
GATE 3Are the sellers and the delivery system in place?If so, move on to full-scale rollout.
⑤ Full-Scale RolloutStage 3 · Monthly
Full-scale sales
STEP 5 ― Full-Scale Rollout START

Livestreamers across Southeast Asia are selling your products.

Sell directly (D2C) with your own livestreamers and your own logistics, with no agency in between. The data and the customers belong to your company.

From JPY 500,000/monthSales outsourcing & livestreamer supply / business development

EPILOGUEThat's why even a small company has nothing to fear.

Stop anytimeNo obligation to continue
Your data belongs to youStated in the contract
Double checks against backlash and legal riskScript approval → livestream → post-review

* Prices exclude tax and are estimates. Actual costs such as advertising, product costs, shipping, and customs clearance are charged separately. Results as of August 2026.

3 Categories / Livestream Formats

Three business categories, matched to your market and goals.

Our shared operating approach is a paired setup: "local livestreamers (volume, pace, energy) × Japanese-speaking MC/back office (quality, accuracy, trust)." It combines Japanese quality with local energy.

Smartphone and shopping cart
Category A

For the Japanese market

Maximize CVR through "discovery-driven shopping": live demos of beauty appliances, comparison livestreams for everyday goods, long late-night streams, and more.

Southeast Asian marketplace
Category B

For Southeast Asian markets

Awareness × instant purchase that sparks "impulse buying": Japanese cosmetics × local KOLs, tasting livestreams for snacks and food, and story-driven livestreams for traditional crafts.

Japanese streetscape
Category C

Tourism & inbound

Experience-based selling that drives both visits and product sales: live-broadcast tours of tourist spots and farm-direct livestreams of regional specialties.

Logistics & Governance

Just ship your products to the collection point.
Logistics and legal compliance come standard.

LOGISTICS

Cross-border logistics & D2C model

Your company → collection point → warehouse in Japan (inspection, packing, documentation) → international shipping → import customs clearance, local warehouse, and delivery. Stages 0–1 use a "cross-border direct shipping" model with no inventory risk; from Stage 2 onward, we shift to a "local inventory" model with a higher CVR.

BRAND SAFETY

Three layers of legal and regulatory compliance

Japan (Act against Unjustifiable Premiums and Misleading Representations, stealth marketing regulations, Pharmaceuticals and Medical Devices Act), the local market (advertising and e-commerce regulations, halal, etc.), and the platform (TikTok terms). We operate under a standard flow: script creation → your approval → livestream (double-checked) → post-review.

REPORTING

Visibility into actual sales data

Weekly flash reports on livestream results, monthly GMV, CVR, and viewership analysis reports plus regular meetings, and quarterly strategy reviews. We don't stop at view counts — we make purchasing visible and keep improving.

Product selection

Define the goals and products.

Script & casting

Scriptwriting and casting.

Live demo

Stream and sell from our in-house studio.

Purchase & improvement

CVR analysis → improvements for the next stream.

FAQ / Frequently Asked Questions

Frequently Asked Questions

What is HONNE OF ASIA?

It is a service that lets you meet local people in Asia online before you invest seriously. For products, sales approaches, and finding FC partners, there is the overseas-expansion "Test Drive" (Product edition JPY 50,000, Sales Strategy edition JPY 70,000, FC Partner edition JPY 100,000); for finding talent, there is the foreign-talent hiring "Meet & Greet" (Hiring edition JPY 80,000, up to 5 people). You meet identity-verified locals in a private 90-minute online session with an interpreter (prices per session, excl. tax). It is operated by the Nippon Brand Division of MMHJAPAN Co., Ltd.

How long does it take from application to the session?

Sessions can be held as soon as 7 days after payment is confirmed. Please make payment within 5 days of signing the application form; the application is finalized upon receipt of payment. The participant profile sheet is shared at least 3 days before the session, and schedule changes are accepted up to 3 business days before the session date. The 3-session set is valid for 6 months from the application date.

What happens after the "Test Drive"?

You proceed through the 5 steps of overseas expansion (① Find → ② Meet and verify → ③ Test small → ④ Build the setup → ⑤ Full-scale rollout). The livestreamers and businesses you meet in ② stay with you as the "people who sell" and "partners" for the test sales in ③ and for ④ and ⑤. Between each step, you decide whether to "proceed / improve and re-test / stop," and you can stop at any time.

Can it also be used for hiring foreign talent?

Yes. With the foreign-talent hiring "Meet & Greet" (Hiring edition, 90 minutes per session, JPY 80,000 excl. tax), you can meet online, before any interviews, up to 5 local people who want to work in Japan, recruited based on your job posting. Because hiring is direct employment, there is zero placement fee even when you hire (residence procedures, travel costs, and dedicated training are charged separately).

Nippon Brand Division

"How would our products do in Asia?"
If you're wondering, now is the time to ask Asia.

Start with an overseas-expansion "Test Drive" from JPY 50,000 per session. Even a single product is fine — feel free to get in touch. info@mmhjp.jp

Apply for HONNE OF ASIA ↗ Download the application form ↗