MMH JAPAN MMHJAPAN Co., Ltd.Cross-Border Business
Corporate Planning HQ / Intelligence

Intelligence Business

When it comes to the people of Asia, M intelligence knows them best.* Starting with Indonesia, then expanding step by step across Southeast Asia.

M intelligence interprets the "100 things" that each person registers and keeps updating themselves, within the scope of their consent. It is not a "database business" that collects and lists data, but an "intelligence business" that gets to know people and turns that knowledge into decisions. Its foundation is "JPORTAL," a participant-driven people-information platform. It supports MMHJAPAN's 5 pillars and will be the foundation for new businesses to come.

MMHJAPAN The company that knows the people of Southeast Asia best — and works with them to make hiring and sales happen for Japanese companies.
STEP 1Know→STEP 2Meet→STEP 3Make It HappenThis page is "Know": the data foundation for all our businesses
JPORTALby

Making people's potential visible.

JPORTAL is a participant-driven people-information platform where each person in Indonesia registers and updates their own information, and where the information that matters can be verified. It is for people looking for work and for those who aren't. M intelligence operates JPORTAL and, within the scope of each person's consent, interprets the potential that becomes visible there. HONNE OF ASIA and our other services are all delivered using JPORTAL.

  • Driven by the individualEach person registers and updates their own information, and decides what to disclose and what to correct
  • VerifiableWhat has been verified is shown separately from what the person has self-reported
  • Continuously updatedReflects changes in learning and experience, so it never becomes a static list
Not a Database, but Intelligence

Not a database — intelligence.

If all you do is collect and list names, that's a database. What M intelligence does is interpret each person's true feelings, actions and changes, and turn them into decisions about "whom, when and what." Not collecting, but knowing. That is intelligence.

Database Business
Intelligence BusinessM INTELLIGENCE
What it handles
A "list" of names, contact details, etc.
The "100 things" each person registers and updates, plus their real words and actions
Freshness
Goes stale from the moment it is collected
"Living data" that people keep updating themselves
What you learn
"Who is out there"
"Who wants what right now, and how they will act"
Value delivered
The list itself
Decisions and next moves (whom, when, what)
Personal information
Sometimes bought and sold as lists
Never sold. Used only within the scope of consent
Know

Receive the "100 things" each person registers and updates, within the scope of their consent.

Understand

Understand real words and actions in the context of each person's daily life.

Interpret

Turn changes, early signs and fit into meaningful "insights."

Support decisions

Deliver "whom, when and what" to business and corporate decision-making.

100 Things × Every Day / Knowing each person

"100 things" about each person, every day.

M intelligence knows the people of Asia best. We can say that because each person registers their own "100 things" and keeps updating them. We interpret all of this, including the words people actually say and the things they actually do (real words and actions), within the scope of each person's consent.

100
The "100 things," grown by each person

Identity verification, daily life, work, learning, household finances, ties to Japan, tastes and more. We don't ask for everything at registration; each person updates a little at a time, every time they take part.From registration, My Page, learning, meetings, livestreams and social media

Say
Capture real words and actions

Not survey answers, but the words people actually say in meetings, what they ask for advice about, their reactions on social media, and their attendance and activity records. It is what each person "really said and really did."

Hear
Listen to each person's voice

Updates on their lives, worries and requests for advice that people share on their own. We notice changes that numbers alone can't show and turn them into support for the person.

Daily
Then, we interpret

Within the scope of each person's consent, we interpret the 100 things they register and update, along with their real words and actions, to find changes, early signs and true feelings.

A day in the life of a registered memberThis is how the 100 things grow every day (illustration)

  1. MorningToday's quick noteUpdates and worries, shared in their native language
  2. DaytimeLearn, work, livestreamRecords of learning, attendance, work and livestreaming
  3. AnytimeTalk and consultWhat they say in meetings and when asking for advice
  4. EveningReacts on social mediaLikes, comments, and posting patterns
  5. DailyAnalysis is updatedReading changes, early signs, and what people really think

Trust levels

CONTACTName and contact details only
VERIFIEDIdentity, residence, and work history verified
QUALIFIEDMeets the company's requirements
TRUSTEDHighly rated for attendance and specific, concrete answers
PROVENTrack record in purchasing, selling, hiring, or FC partnerships

* We track who has taken action within the last 90 days (ACTIVE) and even record how quickly people respond to outreach. Endorsement by a local partner (Muhammadiyah Verified) is another factor in trust. All information is collected with the individual's consent.

Metrics / Turning the "100 things" into decisions

Not by gut feeling, but by reading the metrics.

The "100 things" we gather do not amount to a decision on their own. Using proprietary metrics refined over six years in the HR business, M intelligence turns each person's records into "who, when, and what."

WAC / WAC++

Japan Understanding & Skill Acquisition Score

Customer service, manufacturing, attendance, teamwork, and ethics are scored item by item. We objectively assess fit with the profile each company is looking for, supporting hiring with a turnover rate of just 1.8%.

RPI

Turning a work track record into personal credit

With the individual's consent, we express household stability and work track record as a proprietary score and turn it into the person's own credit. Working with financial institutions and partners, we are building the infrastructure to connect people to financial services that were previously out of reach.

Gaikatsu.i / AI analysis

AI analysis of preference and activity data

We use AI to analyze workers' preferences and activity data, optimizing how companies and talent thrive together. From retention support to everyday-life support, we deliver data-driven care.

Live Commerce Data

Sales, CVR, and viewing data

Using livestreaming and purchasing data from our TikTok agency licenses in five Southeast Asian countries and our own studio network, we provide visibility into the overseas sales of Japanese products, all the way through to a product-market fit (PMF) assessment.

Now / What we support today

Today, we support five pillars.

Meet, develop, watch over, sell, and create excitement. All five of MMHJAPAN's businesses run on the intelligence of JPORTAL and M intelligence. In terms of the company-wide flow, JPORTAL / M intelligence is "Know," HONNE OF ASIA is "Meet," and the remaining four are "Make It Happen."

JPORTAL's screen for Japanese companies (finding people to meet through HONNE OF ASIA)
01Meet

HONNE OF ASIA

A service that lets you meet local consumers, people who want to work, and sales professionals directly in a 90-minute online session.

Role of M intelligenceSelects "people you can actually meet" from JPORTAL's identity-verified registrants: those who match the requirements and will join the meeting.
Learn more →
An online Sakura Zemi class in session
02Develop

Sakura Zemi

A 100-hour comprehensive program in which Japanese instructors at local schools build Japanese language skills, Japanese moral values, and work fundamentals before arrival in Japan.

Role of M intelligenceBuilds up learning records such as attendance, homework, and tests in each individual's profile.
Learn more →
Omamori Support admin screen: "Today's Alerts"
03Watch over

Omamori Support

A foreign-worker management system that lets companies handle retention, safety, and immigration compliance in-house after workers arrive in Japan.

Role of M intelligenceSupports the analysis that spots early signs of resignations, accidents, and trouble from daily morning check-ins.
Learn more →
A lively Southeast Asian market
04Sell

Nippon Brand Business

Selling Japanese products in Southeast Asia. Support for overseas promotion and cross-border live commerce.

Role of M intelligenceAnalyzes data from the social media infrastructure used for overseas promotion (livestreams, views, purchases, etc.) to find the sales approaches that work.
Learn more →
A livestreamer broadcasting live on a smartphone
05Create excitement

Entertainment Business

Developing and producing livestreamers and talent through cross-border livestreaming (J-LIVE TOKYO).

Role of M intelligenceAnalyzes livestreamers' behavior and preferences and applies the findings to their development and to matching them with companies.
Learn more →

JPORTAL ― a participant-driven personal information platformConnects the records generated across the five pillars to each individual's profile, with their consent (operated by M intelligence)

Identity verificationActivity recordsLearning recordsUpdates shared by the individualLivestream, viewing, and purchase dataBehavior and preference analysisTrack record

↻The more the businesses run, the more the data grows; and the more the data grows, the more precise our matching, education, monitoring, sales, and livestreaming become.

Next / What comes next

Going forward, a foundation for new businesses.

M intelligence is more than "behind-the-scenes" support for our existing businesses. Intelligence that deeply understands the "people" of Asia can also become the foundation for businesses that do not yet exist.

T
Talent

Employment and hiring not only in Japan but in countries around the world.

R
Marketing & Research

Consumers' real voices and behavior, for product development and market research.

S
Sales & Promotion

Connecting companies with local sellers and influencers.

E
Education

Learning tailored to each person, with the results made visible.

C
Finance & Credit

Turning a work track record into personal credit.

P
Ventures with new partners

Building businesses together with companies and institutions in Japan and abroad.

* These are examples of potential applications.

Global / A market the world is watching

This isn't "Asia" as seen from Japan.

Indonesia, once called a "developing country," is now a huge market with one of the largest populations in the world. It is a young country where daily life runs on smartphones and social media. Europe, the US, South Korea, and others are also turning their attention to its talent and consumers. The users of M intelligence's intelligence are not limited to Japan.

Approx. 280millionPopulation: 4th largest in the world
YoungpopulationBoth the workforce and the leading consumers of the future
Socialmedia-drivenA lifestyle of searching, comparing, and buying on smartphones
GlobalworkforceJapan, South Korea, Taiwan, the Middle East, Europe, Australia, and more

* Our intelligence currently covers Indonesia and will expand step by step to other Southeast Asian countries.

South KoreaKOREA EuropeEUROPE USUSA Middle EastMIDDLE EAST AustraliaAUSTRALIA TaiwanTAIWAN M INTELLIGENCE Indonesia Talent & consumers now
Our Promise / Our data commitments

Only with people's trust does data become "living data."

1

We do not sell personal informationWhat we provide to companies is a safe opportunity to meet people who match their requirements, plus aggregated results.

2

We use only what each person has consented toWe obtain consent separately for each purpose, such as hiring, product validation, and FC recruitment.

3

We limit how often we contact peopleWe cap the number of outreach messages so they never become a burden on the individual.

4

Cross-border data transfers are based on individual consentData exchanges between Japan and other countries take place only with the individual's consent.

See JPORTAL's five principles

Organization / Operating structure

Operated by the Intelligence Team of the
Corporate Planning Headquarters.

M intelligence is operated by the "Intelligence Team" of the Corporate Planning Headquarters, which is responsible for company-wide business planning and data infrastructure. The team holds data independently of each division's services and delivers it at the same level of quality to all five pillars.

JPORTALbyA participant-driven personal information platform. Services such as HONNE OF ASIA are delivered through JPORTAL.The thinking behind JPORTAL
Corporate Planning HeadquartersCORPORATE PLANNING HQ
Intelligence TeamM INTELLIGENCE
M intelligence / Intelligence

Knowing the "people" of Asia
is where the world's next businesses begin.

For inquiries about using our data or partnering with us, please use the contact form or email info@mmhjp.jp.

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