Knowing the people of Asia best.
Launching our intelligence business "M intelligence"

MMHJAPAN Co., Ltd. (head office: Shibuya-ku, Tokyo; Representative Director & CEO: Masafumi Kamei) upgraded its Corporate Planning Department to the Corporate Planning Headquarters in October 2026 and established a new Intelligence Team under it. At the same time, the company is launching "M intelligence" as the brand of its intelligence business. M intelligence is not a database business that simply collects and lists data; it is an intelligence business that reads the true feelings, behavior and changes of each individual in Asia and turns them into decisions. It begins with Indonesia.

Not a database — intelligence

If you simply collect and list names, that's a database. A list starts going stale the moment it is compiled, and all it tells you is "who is there." What M intelligence does is build up each person's true feelings, behavior, learning, preferences and track record — with their consent — and read "who wants what right now, and how they will act." It then turns that into decisions on "whom, when and what" and delivers them. Not collecting, but knowing. That is intelligence.

Knowing "100 things" about each person

When it comes to the people of Asia, M intelligence knows them best. We can say that because we build up about 100 data points on each person, together with identity verification, behavior and track records. Registrants are managed in tiers from "VERIFIED" (identity confirmed) to "PROVEN" (with a track record of purchases, sales, hiring, etc.), and we even record who has been active within the last 90 days (ACTIVE) and how quickly each person responds to outreach. Endorsement by Muhammadiyah, an Indonesian Islamic organization and educational institution (Muhammadiyah Verified), is another basis of trust.

Today: supporting the five pillars

All five of MMHJAPAN's businesses run on the intelligence of M intelligence.

• Meet | HONNE OF ASIASearch identity-verified registrants by criteria and choose the "people you can actually meet" who join online meetings.
• Develop | Sakura ZemiAdd learning records such as attendance, homework and tests to each person's profile.
• Watch over | Omamori SupportSupport analysis that spots early signs of turnover, accidents and trouble from daily morning records after arrival in Japan.
• Sell | Nippon Brand BusinessAnalyze data from our social media infrastructure for overseas promotion (streams, views, purchases, etc.) to find the sales approaches that work.
• Create excitement | Entertainment BusinessAnalyze livestreamers' behavior and preferences to support their development and matching with companies.

Not "Asia" as seen from Japan

Indonesia, once called a "developing country," is now a huge market with a population of about 280 million, the fourth largest in the world. It is a young country where daily life runs on smartphones and social media. Not only Japan but also Europe, the US, South Korea and others are paying attention to its talent and consumers. The places young Indonesians go to work are also expanding: Japan, South Korea, Taiwan, the Middle East, Europe, Australia and more. The intelligence of M intelligence is not just for Japan.

Next: a foundation for new businesses

M intelligence is more than "behind-the-scenes" support for our existing businesses. Talent, marketing and research, sales and promotion, education, finance and credit, and joint ventures with companies and institutions in Japan and abroad: intelligence that deeply knows the "people" of Asia can also become the foundation for businesses that do not yet exist. We are starting with Indonesia and will gradually expand to other Southeast Asian countries.

Organizational Changes (October 2026)

Handling of personal information

• We do not sell participants' personal information. What we provide to companies is a safe place to meet people who match their criteria, plus aggregated results.
• We use only what each person has consented to, separately for each purpose, such as hiring, product testing and FC recruitment.
• We limit how often people are contacted to prevent excessive outreach.
• Data transfers between Japan and other countries are based on each person's consent.